Lisle, IL Royal Buying Group, Inc. (RBG) is proud to announce that they have modified their multi-year agreement with Shell Oil Products US and Motiva Enterprises, LLC by adding an amendment authorizing them to provide sales support for the Shell STARZ web portal. RBG will have the exclusive rights to sell advertising and promotional opportunities to the convenience store supplier community, targeted towards Shell branded locations.
STARZ is the web based community for all Shell branded locations to find specific convenience store suppliers, and the promotional opportunities that exist for the convenience store channel. Royal Buying Group will provide all support for the development of content, and provide logistics coordination to ensure proper representation of convenience store suppliers on the STARZ web site.
As part of this commitment, Royal Buying Group, Inc. is also proud to announce the launch of the STARZ National Sales Planner Program. The STARZ National Sales Planner Program is a comprehensive promotional vehicle to exclusively promote specific products in a specific timeframe at Shell branded locations. These national promotional periods will be two months in length and include all signage and other POP materials to help promote a supplier’s product for the length of the promotion. All convenience store suppliers are eligible to participate in the STARZ National Sales Planner Program; however, the program is limited to four (4) suppliers per promotion timeframe. The (6) six national promotional timeframes will be committed to specific suppliers on a first come first served basis. For information on advertising on the STARZ website, or to reserve a promotional timeframe in the STARZ National Sales Planner program, please contact the RBG sales department at sales@starz4u.com.
About Royal Buying Group:
Royal Buying Group Inc., headquartered in Lisle, Illinois, is a national organization dedicated to maximizing sales and profitability of Convenience Stores, Petroleum Locations, College Book Stores, Truckstops/Travel Plaza Centers, Auto Repair facilities, Drug Stores, Tobacco Outlets, and Liquor Stores. Recently named to the 2008 Inc. 500, the 2007 Inc. 500, the 2006 Inc. 5000, and the 2003 Inc. 500 as one of America’s fastest growing companies, RBG also was ranked the 6th fastest growing company by Crain’s Chicago, and is listed as one of the largest privately held companies in the Chicago area. Royal Buying Group, Inc. now represents almost 6000 locations nationwide. Their core service capabilities include negotiating with regional and national suppliers for impactful and competitive sales and marketing programs and providing category management expertise, state of the art marketing support and excellent customer service support for its membership. Visit our website at www.royalbuying.com for more information on Royal Buying Group, Inc.
About Shell:
Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, and has a network of approximately 6,100 branded gasoline stations in the Western United States. Shell Oil Company is an affiliate of the Shell Group [(NYSE:RDS.A) and (NYSE:RDS.B)]. Shell Oil Company is a 50 percent owner of Motiva Enterprises LLC, along with Saudi Refining, Inc. Motiva Enterprises LLC refines and markets branded products through more than 8,300 Shell-branded stations in the Eastern and Southern United States.
Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 100 countries with businesses including oil and gas exploration and production; production and marketing of Liquefied Natural Gas and Gas to Liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects including wind and solar power.
About Motiva Enterprises LLC:
Headquartered in Houston, Texas, Motiva Enterprises LLC is a refining and marketing joint venture owned by affiliates of Shell and Saudi Aramco. Motiva’s marketing operations support a network of more than 8,000 Shell-branded gasoline stations in the eastern and southern United States. Company assets include three refineries located in Norco, Louisiana; Convent, Louisiana; and Port Arthur, Texas, currently capable of refining approximately 740,000 barrels per day, and ownership or partial interests in 41 product terminals. More information is available at www.motivaenterprises.com.