[Lisle, IL] Royal Buying Group, Inc. (RBG) announced that it has signed an agreement with Irving Oil Marketing, Inc. to establish and conduct a convenience store buying club named the Irving Oil Buying Club. This agreement will allow Royal Buying Group to provide convenience retailing services to all Irving branded channel partners in the form of marketing programs, rebate administration, and promotion management.
According to Aaron Dube, Marketing Performance Manager – Irving Oil Marketing, Inc., “Our goal was to create a convenience retailing solution to provide our Irving distributors and dealers a consistent offering for promotional activities. “Irving retail locations will increase their promotional and operational efficiencies by accessing RBG’s programs, products and services directly through the Irving Oil Buying Club website.”
“By combining the strategic directives of the Irving Oil Marketing Team, with our niche services for the independent retailer, Royal Buying Group has taken a significant step in aggregating the buying power of all Irving branded channel partners. Our personal relationships, training services, and merchandising capabilities will continue to help both vendors and operators achieve “The Competitive Edge” in the convenience store industry” stated Angela Angelilli, Vice-President, Member Services of Royal Buying Group, Inc. We are looking forward to utilizing the strength of the Irving brand to create impactful marketing programs and promotions.
For more information about the Irving Oil Buying Club, please visit http://www.irvingoilbuyingclub.com/ or contact Angela Angelilli at a.angelilli@royalbuying.com or (630) 353-7951.
About Irving Oil:
Irving Oil was founded in 1924 and is a privately owned regional refining and marketing company with 900 retail locations in New England and Eastern Canada. Irving Oil operates Canada's largest refinery, in Saint John, N.B., and accounts for 19 percent of all US gasoline imports. In 2003, Irving Oil became the first oil company to receive a U.S. Environmental Protection Agency Clean Air Excellence Award, for its clean gasoline. For more information about Irving Oil, visit www.irvingoil.com.
About Royal Buying Group, Inc. (RBG):
Royal Buying Group Inc., headquartered in Lisle, Illinois, is a national organization dedicated to maximizing sales and profitability of Convenience Stores, Petroleum Locations, College Book Stores, Truckstops/Travel Plaza Centers, Auto Repair facilities, Drug Stores, Tobacco Outlets, and Liquor Stores. Recently named to the 2008, 2007, and 2003 Inc. 500, and the 2009 and 2006 Inc. 5000, as one of America’s fastest growing companies, RBG also was ranked the 6th fastest growing company by Crain’s Chicago in 2008, and is listed as one of the largest privately held companies in the Chicago area. Royal Buying Group, Inc. now represents over 6000 locations nationwide. Their core service capabilities include negotiating with regional and national suppliers for impactful and competitive sales and marketing programs and providing category management expertise, state of the art marketing support and excellent customer service support for its membership. Visit our website at www.royalbuying.com for more information on Royal Buying Group, Inc.
Royal Buying Group, Inc. (RBG) is a national merchandising & marketing company for independent, single and multiple-site retailers representing thousands of convenience stores, petroleum locations, truck stop-travel plazas, auto repair shops, college book stores, independent drug stores, tobacco outlets and liquor stores throughout the country. Royal Buying Group, Inc. is dedicated to maximizing sales and profitability of convenience retailers.
