C-Store Training Services Introduces New Workshops

C-Store Training Services, a division of Royal Buying Group, Inc. (RBG) added today two new workshops to its library of available classes and workshops.  Both workshops will be offered on Wednesday, April 11, 2012 at the Chicago Marriott Oak Brook Hotel located at 1401 West 22nd Street in Oak Brook, Illinois.  C-Store Training Workshops will be instructed by Mark Wells and Bonnie Wells of LJT Management, whom have over 25 years of C-Store Industry training experience. 

C-Store Merchandising for Results – this workshop will take an in depth look into all of the merchandising categories and the key to building sales in each one.  Discussion topics will include:

• Merchandising trends
• C-store merchandising
• Product pricing strategies
• Store layout and display
• Sales tracking
• Shrink analysis
• Marketing techniques

Coaching Employees to Suggestively Sell – this workshop’s focus will be on how to instruct c-store employees in order to increase sales through suggestive selling techniques.  Discussion topics will include:

• Why cashiers love to suggestively sell
• Obstacles of suggestive selling
• Product knowledge
• Bundling products
• Keys to suggestive selling
• Attributes of a good a good leader

There is currently an early bird registration rate of $169 for those who register by March 1, 2012.  Standard registration rates of $199 will take effect starting March 2nd.  All lunch and course materials are included in the registration price. 

“We look forward to continuing the availability of C-Store Training Services workshops and the practical and everyday application that is offered through them,” states the Vice President of Member Services, Angela Angelilli.  “We believe that the best and most efficient way to offer today’s leaders of independent retailers, jobbers, and c-store employees is still through first hand training.  That is why we have decided to offer two half day workshops prior to the I-C-Expo’s tradeshow.”

People looking to attend one of C-Store Training Services available workshops can register through the C-Store Training website at www.c-storetraining.com.   They may also acquire additional information by contacting Angela Angelilli at (630)353-7951 or a.angelilli@royalbuying.com. 


About C-Store Training Services:

C-Store Training Services (CSTS), a division of Royal Buying Group, Inc., provides the highest level of educational products with industry experts to provide complete retail instruction and business coaching to the convenience retailing channel.  It offers courses on a variety of topics that can help with issues retailers face every day. Workshops are available for dealers and/or employees that are proven to increase profitability and operations. For a complete listing of C-Store Training’s workshops visit the website at www.c-storetraining.com. Customized classes are also available to fit specific needs and areas of development. Computer Based CD Module and Digital Download Training is also available which cover topics such as: Customer Service, Financial Management, Food Service, Human Resources, and Loss Prevention.  Tthere are over 25 thirty minute CD’s or digital downloads, which include testing at the end of each set.  The Computer Based Training was ranked number 5 in the NACS 2011 Cool Newest Products. In addition, CSTS has partnered with Emagine How, which offers the RIGHTWAY Training System, a hands-on comprehensive training system customized to match your store’s procedures. Another service available is C-Store Certification, an online testing and certification subscription which uses challenging questions and techniques for your employees.  This certification provides immediate feedback and printable reports to assist with training needs.  All products and information are available through our website at www.c-storetraining.com.